The Good Guys history in electrical appliance retailing in Australia goes back to 1952. The Good Guys now is a prominent trademark on some 88 stores nationally.

Synonymous with a broad range of the biggest brands in electrical appliances at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers from all walks of life.

The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.