From humble beginnings 35 years ago Jeanswest have grown into one of Australia and New Zealand's favourite lifestyle fashion brands - take a trip and discover where we’ve been - you never know where we might take you next!
1972

First store opens in Perth city. Founded by Alister Norwood the store was a simple jeanery stocking jeans and related clothing purchased from wholesalers around Australia.
1984

Stores in WA grow and reach 28 across the state.
1985

Jeanswest branches into QLD making our mark on the east side of the country.
1987

Next stop NSW and a milestone is achieved opening store number 100!
1992

Victoria gets a taste of the Jeanswest life with the first Victorian store opening and we move the head office to Melbourne.
1994

Glorious Sun takes 100% ownership over Jeanswest and grows to 150 stores nationally.
1996

We launch across to our neighbours and show New Zealand what we are all about.
1997

We proved that Jeanswest "Fits Best" by showing off our jeans in our new fit system that revolutionized how to shop for jeans. Our success was huge and we officially started to become the brand we are today.
2003

Jeanswest proves it also looks best with our new look stores being fitted right across the country. By this stage we have stores in all the major shopping destinations and suburbs.
2004

Jeanswest thanks its customers by launching the new @list card, a loyalty program that gives our customers great discounts and deals.
2006

Jeanswest launches Alba Fan Club - a collaborative limited edition range developed in conjunction with Dan & George from Ksubi.
2007

Jeanswest launches it's first stores in the Middle East.
2008

Jeanswest launches a new customer service standards program - 5 Pocket Service.
2009

We continue to grow as a brand, launching a new brand position, product direction, store design, customer reward program and online sales.
TODAY

Jeanswest operates over 2,200 stores across Australia, New Zealand, Middle East, and China and continues its expansion to become a truly global brand.