The (minimink)® label was launched in Australia in May 2003 with the unique rug/wrap/throw.

Designed by Melbourne mum, Ally, for her baby, Emery, it was important that the faux fur was a beautiful quality and not shed; all lining was 100% cotton; it be machine washable; and have a multitude of uses such as a pram wrap, play rug, blanket and throw.

Following the success of this first product, the (minimink)® story continues to grow and new products are continually added. All (minimink)® products use the same high quality faux fur; are beautifully designed and are unisex. Our (minimink)® organic essentials range adopts the same principles of high quality fabric, design and beautiful for both girls and boys.

The beautiful natural colours of the (minimink)® range complement all colours of clothing; prams and strollers and suit both boys and girls.

We are very excited with the response to the (minimink)® products and they are now available in stores throughout Australia and around the world.